Read the story
Singapore. The new Kinetix Pay logo is on four hundred buses, and on the CEO's forearm.
Chloé Martin, founder of the Paris branding agency Atelier Marin, is owed €140,000 by Jason Tan. Day 35: he is at a brand workshop. Day 50: his mornings are her nights. Day 61: payroll is due without Singapore.
The excuse: the deliverables are unsatisfactory and the logo feels unfinished. It is on four hundred buses and one forearm. Théo, the senior designer, offers to redesign the logo as a clown. Non.
Chloé calls Priya Raman, a local collector in Singapore. Priya reads the engagement letter (payment 30 days after written approval), finds the CEO's written approval, and lists where the logo is in use.
Day 18: paid in full. Then Jason ordered another brand, 50% upfront. Lesson: work that was approved in writing and is in use has been accepted.
A Collecty film. © Collecty, www.cllcty.com. Reproduction without permission is not allowed. All characters and companies are fictional. General information, not legal advice.